Solution Manual for Consumer Behavior: Building Marketing Strategy 14th Edition Mothersbaugh ISBN: 9781260100044
$100.00 $50.00
Solution Manual for Consumer Behavior: Building Marketing Strategy, 14th Edition, David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser, ISBN10: 1260100049, ISBN13: 9781260100044
Description
Solution Manual for Consumer Behavior: Building Marketing Strategy 14th Edition Mothersbaugh ISBN: 9781260100044
Solution Manual for Consumer Behavior: Building Marketing Strategy, 14th Edition, David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser, ISBN10: 1260100049, ISBN13: 9781260100044
Table of Contents
CHAPTER ONE: Consumer Behavior and Marketing Strategy
CHAPTER TWO: Cross-Cultural Variations in Consumer Behavior
CHAPTER THREE: The Changing American Society: Values
CHAPTER FOUR: The Changing American Society: Demographics and Social Stratification
CHAPTER FIVE: The Changing American Society: Subculture
CHAPTER SIX: The American Society: Families and Households
CHAPTER SEVEN: Group Influences on Consumer Behavior
CHAPTER EIGHT: Perception
CHAPTER NINE: Learning, Memory, and Product Positioning
CHAPTER TEN: Motivation, Personality, and Emotion
CHAPTER ELEVEN: Attitudes and Influencing Attitudes
CHAPTER TWELVE: Self-Concept and Lifestyle
CHAPTER THIRTEEN: Situational Influences
CHAPTER FOURTEEN: Consumer Decision Process and Problem Recognition
CHAPTER FIFTEEN: Information Search
CHAPTER SIXTEEN: Alternative Evaluation and Selection
CHAPTER SEVENTEEN: Outlet Selection and Purchase
CHAPTER EIGHTEEN: Post purchase Processes, Customer Satisfaction, and Customer Commitment
Related products
-
Sale!
Test Bank for Advertising Creative Strategy, Copy, and Design 6th Edition Altstiel ISBN: 9781071846650
$100.00$50.00 Add to cart -
Sale!
Test Bank for Principles of Marketing Version 5.0 By Tanner
$100.00$50.00 Add to cart -
Sale!
Test Bank for The Power of Selling Version 2.0 Richmond
$100.00$50.00 Add to cart -
Sale!
Solution Manual for Marketing 4th Edition Hunt ISBN: 9781265271084
$100.00$50.00 Add to cart