Test Bank for Advertising Creative Strategy, Copy, and Design 6th Edition Altstiel ISBN: 9781071846650

Description

Test Bank for Advertising Creative Strategy, Copy, and Design 6th Edition Altstiel ISBN: 9781071846650

Test Bank for Advertising Creative Strategy, Copy, and Design, 6th Edition, Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins, ISBN: 9781071846650

Table of Contents

Chapter 1 Creativity: Concept Still Rules
Chapter 2 Strategy and Branding: Putting a Face on a Product
Chapter 3 Ethical and Legal Issues: Doing the Right Thing for the Right Reasons
Chapter 4 Diverse Audiences: Not So General Anymore
Chapter 5 International Advertising: It’s a Global Marketplace

Chapter 6 Ideation: How to Think About Advertising
Chapter 7 Design Fundamentals: Not the How, the Why
Chapter 8 Streaming Media: Creating and Controlling Content
Chapter 9 Web Strategy: Copy, Content and Design
Chapter 10 Social and Mobile Marketing: You Can Take it with You

Chapter 11 Print: Writing for Reading
Chapter 12 Support Media: Everyone Out of the Box
Chapter 13 Direct Marketing: Hitting the Bull’s-Eye
Chapter 14 Business-to-Business: Selling Along the Supply Chain
Chapter 15 Campaigns: Putting it all Together

Chapter 16 Survival Guide: Landing or creating your first job and thriving