Test Bank for Managerial Economics: A Problem Solving Approach 6th Edition Froeb ISBN: 9780357748237

Description

Test Bank for Managerial Economics: A Problem Solving Approach 6th Edition Froeb ISBN: 9780357748237

Test Bank for Managerial Economics: A Problem Solving Approach, 6th Edition, Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor, ISBN-10: 0357748239, ISBN-13: 9780357748237

Table of Contents

Part I: PROBLEM SOLVING AND DECISION MAKING.
1. Introduction: Incentive Alignment.
2. The One Lesson of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.

Part II: PRICING, COST, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.

Part III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.

Part IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
16. Bargaining.

Part V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.

Part VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm’s Best Interest.
22. Getting Divisions to Work in the Firm’s Best Interest.
23. Managing Vertical Relationships.

Part VII: WRAPPING UP.
24. You Be the Consultant.