Test Bank for International Marketing 19th Edition Cateora ISBN: 9781266148637

Description

Test Bank for International Marketing 19th Edition Cateora ISBN: 9781266148637

Test Bank for International Marketing, 19th Edition, Philip Cateora, Bruce Money, Mary Gilly, John Graham, Graham Cateora, ISBN10: 1266148639, ISBN13: 9781266148637

Table of Contents

PART ONE: AN OVERVIEW
Chapter 1: The Scope and Challenge of International Marketing
Chapter 2: The Dynamic Environment of International Trade

PART TWO: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS
Chapter 3: History and Geography: The Foundations of Culture
Chapter 4: Cultural Dynamics in Assessing Global Markets
Chapter 5: Culture, Management Style, and Business Systems
Chapter 6: The Political Environment: A Critical Concern
Chapter 7: The International Legal Environment: Playing By the Rules

PART THREE: ASSESSING GLOBAL MARKET OPPORTUNITIES
Chapter 8: Developing a Global Vision through Marketing Research
Chapter 9: Economic Development and the Americas
Chapter 10: Europe, Africa, and the Middle East
Chapter 11: The Asia Pacific Region

PART FOUR: DEVELOPING GLOBAL MARKETING STRATEGIES
Chapter 12: Global Marketing Management: Planning and Organization
Chapter 13: Products and Services for Consumers
Chapter 14: Products and Services for Businesses
Chapter 15: International Marketing Channels
Chapter 16: Integrated Marketing Communications and International Advertising
Chapter 17: Personal Selling and Sales Management
Chapter 18: Pricing for International Markets

PART FIVE: IMPLEMENTING GLOBAL MARKETING STRATEGIES
Chapter 19: Inventive Negotiations with International Customers, Partners, and Regulators