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Test Bank for Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System 2nd Edition Kotler ISBN: 9781118448410

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Test Bank for Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System, 2nd Edition, Philip Kotler, Robert J. Stevens, Joel I. Shalowitz, ISBN: 1118355830, ISBN: 9781118448410

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Test Bank for Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System 2nd Edition Kotler ISBN: 9781118448410

Test Bank for Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System, 2nd Edition, Philip Kotler, Robert J. Stevens, Joel I. Shalowitz, ISBN: 1118355830, ISBN: 9781118448410

Table of Contents

Chapter One – 1
The Role of Marketing in Health Care Organizations

Chapter Two – 11
Developing a Strategic Health Care Marketing Plan

Chapter Three – 61
Researching the Health Care Environment

Chapter Four – 99
Consumer Health Care Marketing

Chapter Five – 141
Physician Marketing

Chapter Six – 175
Hospital Marketing

Chapter Seven – 233
Marketing Health Technology

Chapter Eight – 289
Biopharma Marketing

Chapter Nine – 339
Social Cause Marketing in Health Care