Test Bank for Strategic Market Management 12th Edition Aaker ISBN: 9781119802792

Description

Test Bank for Strategic Market Management 12th Edition Aaker ISBN: 9781119802792

Test Bank for Strategic Market Management, 12th Edition, David A. Aaker, Christine Moorman, ISBN: 1119802792, ISBN: 9781119802792

Table of Contents

Chapter 1 Strategic Market Management: An Introduction and Overview

PART ONE STRATEGIC MARKET ANALYSIS
Chapter 2 Environmental Analysis
Chapter 3 Customer Analysis
Chapter 4 Competitor Analysis
Chapter 5 From Strategic Market Analysis to Marketing Strategy

PART TWO CREATING MARKETING STRATEGY
Chapter 6 Creating Advantage: Customer Value Leadership
Chapter 7 Building and Managing Customer Relationships
Chapter 8 Creating Valuable Customers
Chapter 9 Creating Strong Brands
Chapter 10 Strategic Brand Management

PART THREE MANAGING MARKETING STRATEGY FOR GROWTH
Chapter 11 The Growth Imperative
Chapter 12 Full-Spectrum Innovation
Chapter 13 Evaluating Growth Options
Chapter 14 Managing Global Strategies

PART FOUR IMPLEMENTING MARKETING STRATEGY
Chapter 16 Harnessing the Organization
Chapter 17 How Marketing Activities Create Value for Companies