Test Bank for Entrepreneurship Version 2.0 Portolese ISBN: 9781453340691

Description

Test Bank for Entrepreneurship Version 2.0 Portolese ISBN: 9781453340691

Test Bank for Entrepreneurship Version 2.0, Laura Portolese, Jaclyn Krause, Julie R. Bonner, ISBN: 9781453340691

Table of Contents

Part 1: The Idea
Chapter 1: What Is Entrepreneurship?
Chapter 2: Understanding the Basics of Business
Chapter 3: How Do I Determine a Good Idea and Opportunity?

Part 2: Entrepreneurship Planning
Chapter 4: How Do I Write a Marketing Plan?
Chapter 5: How Do I Perform Financial Analysis?
Chapter 6: How Do I Write an Operational Plan?
Chapter 7: How to Write a Management Plan
Chapter 8: How to Put Together a Business Plan

Part 3: Entrepreneurship Execution
Chapter 9: How Do I Manage Change?
Chapter 10: Handling Human Resources

Part 4: Growing and Sustaining Your Business
Chapter 11: How Do I Grow My Business?
Chapter 12: Planning for the Future

Appendix A: Start Your Business Resources
Appendix B: Social Media Marketing