Solution Manual for Principles of Marketing Version 5.0 By Tanner

Description

Solution Manual for Principles of Marketing Version 5.0 By Tanner ISBN: 9781453339213

Solution Manual for Principles of Marketing Version 5.0 By Jeff Tanner, Mary Anne Raymond, ISBN: 9781453339213

TABLE OF CONTENTS
Chapter 1: What Is Marketing?
Chapter 2: Strategic Planning
Chapter 3: Consumer Behavior: How People Make Buying Decisions
Chapter 4: Business Buying Behavior
Chapter 5: Market Segmenting, Targeting, and Positioning

Chapter 6: Product and Service Decisions
Chapter 7: Developing and Managing Offerings
Chapter 8: How Marketing Channels Can Be Used to Create Value for Customers
Chapter 9: Using Supply Chains to Create Value for Customers
Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence

Chapter 11: Integrated Marketing Communications and Traditional Media Marketing
Chapter 12: Digital Marketing
Chapter 13: Professional Selling
Chapter 14: Customer Satisfaction, Loyalty, and Empowerment
Chapter 15: Price, the Only Revenue Generator

Chapter 16: The Marketing Plan